TreeTini

It may as well be VeeV’s tag line.

Not only is the acai spirit produced in a wind-powered facility, but it’s also the world’s only carbon-neutral tipple. What’s more, every time a bottle is purchased, the folks at VeeV donate $1 to the Brazilian rain forest, where acai is harvested. But that’s just the beginning for the company, which launched in 2007. For every Treetini cocktail ordered — a martini made with acai spirit — VeeV (along with partners Live It Green and Trees for the Future) will plant a tree in Tamil Nadu, an area of India that has been destroyed by monsoons.

http://articles.latimes.com/2010/apr/09/entertainment/la-et-night-informer9-2010apr09

Help the Earth by having a drink this weekend. To honor the 40th anniversary of Earth Day on April 22, the makers of VeeV, “the world’s first acai spirit,” will plant a tree in monsoon-ravaged Tamil Nadu, India, for each of its “Treetini” cocktails ordered at select “eco-chic” South Florida lounges.

“We are striving to reach 10,000 trees in the month of April alone. With your help, we can grow an entire new forest, one Treetini at a time,” said Courtney Reum, co-founder of VeeV, in a press statement.

I have pledged my help, but probably can’t drink 10,000 cocktails myself, so you need to do your part. The Treetinis can be had at these locations: the Delano, Mondrian and Shore Club; Prime One Twelve; the South Seas Hotel; Crescendos; Sol Y Mar; Mova; and River Lounge.

http://weblogs.sun-sentinel.com/entertainment/thingstodo/2010/04/weekend_preview_sweat_vinyl_an.html

Four Seasons Resort Scottsdale, AZ

Resort-wide activities, spa and dining specials commemorate special day.

…
Onyx Bar & Lounge will be highlighting the TREEtini, a perfect-for-spring cocktail containing VeeV – the world’s first açai spirit – combined with rum, fresh grapefruit juice and a splash of cranberry. For every TREEtini sold, VeeV Spirits will plant a tree in Tamil Nadu, India – an area ravaged by monsoons and in need of reforestation – on behalf of Four Seasons Resort Scottsdale. TREEtini’s are available for USD 16.00 each.

http://press.fourseasons.com/scottsdale/hotel-news/celebrate-earth-day-with-a-week-of-festivities-at-four-seasons-resort-scottsdale-at-troon-north/

NEW YORK, April 1 /PRNewswire-FirstCall/ — Morgans Hotel Group Co. (Nasdaq: MHGC), the original boutique hotel company, announced today its plans to recognize the 40th Anniversary of Earth Day with a chic new spin on “going green”. The famed hospitality innovators are excited to offer the “Treetini”, brought to you by VeeV, the World’s First Acai Spirit and only certified carbon-neutral spirit on the market. The cocktail will be showcased alongside their seasonally programmed cocktail menus in eight of their properties across the United States beginning April 1st. Participating properties include the always-abuzz Mondrian in Los Angeles, Delano, Shore Club and Mondrian in South Beach, Royalton and Hudson in New York, Clift in San Francisco, and the latest addition to their collection Ames in Boston.

http://www.prnewswire.com/news-releases/morgans-hotel-group-celebrates-the-40th-anniversary-of-earth-day-with-veev-acai-spirits-treetini-89715582.html

With Earth Day coming up on April 22, VeeV is planting a tree for every VeeV “Treetini” cocktail ordered at participating bars and restaurants in 10 U.S. metro markets iin April. Treetinis are sold in all locations of the Gerber Group, Simply Pasta (New York), Uncommon Ground (Chicago), Forge (Miami), Stingaree (San Diego), Blue Velvet (Los Angeles), the State and Allen Lounge (Dallas), and Bar Loui (Las Vegas). For a full list of participating bars and restaurants, go to www.treetini.com.

More …

Treetini received a mention in a recent blogpost about Simply Pasta in New York City.  Read more about it here:  http://365daysofgoodness.com/2009/02/16/ill-drink-to-that/

We are very proud to have these great restaurants and bars on board.  We’ve been growing and will continue to add more and more places to enjoy a Treetini.  Cheers, Hans & Roddy

Chicago:

Uncommon Ground, Blue Water Grill, Rustik, Intercontinental Hotel, Bar Louie

New York City:

Charles Restaurant, Simply Pasta

Miami:

National Hotel, Forge, Setai, Sammy C’s

San Diego:

Firehouse, Bare Back Grill, Hotel Solamar (J6 and JBar), Sneak Joint

Los Angeles:

Blue Velvet, Nic’s Beverly Hills

The Treetini at uncommon ground  surpasses the 5,000 trees to be planted
mark.  As of December, 2008 uncommon
ground has committed to plant over 5,000 trees to help offset carbon
emissions around the globe.
For more information about uncommon ground visit
www.uncommonground.com

With a recent flurry of activity, the Treetini can now be found in 30 bars in 6 cities and we’ve only just begun.  2009 is looking to be a big year for the Treetini and its expansion.  We owe many thanks to everyone that helped us get started beginning with Mike and Helen Cameron of Uncommon Ground and most recently Rob Krass and the VeeV team.  By the end of 2008 we will have surpassed the 5,000 trees planted milestone.  10,000 looks to be a attainable goal for 2009.  Raise a Treetini and cheers!

I blogged last week about TreeTinis, the tree-planting martini. Here are a few updates, according to a press release:

>> The cocktail is made up of vodka, Cointreau, fresh basil leaves, fresh lemon and sugar. Yummy!

>> “To date, Live It Green and partners have planted more than 5000 trees in Tamil Nadu, India. Live It Green, an Illinois-based sustainability company, creates turnkey opportunities that allow consumers and companies to be greener, faster.”

Post continues.