“Get wasted, save the planet.” LA Times
April 15th, 2010It may as well be VeeV’s tag line.
Not only is the acai spirit produced in a wind-powered facility, but it’s also the world’s only carbon-neutral tipple. What’s more, every time a bottle is purchased, the folks at VeeV donate $1 to the Brazilian rain forest, where acai is harvested. But that’s just the beginning for the company, which launched in 2007. For every Treetini cocktail ordered — a martini made with acai spirit — VeeV (along with partners Live It Green and Trees for the Future) will plant a tree in Tamil Nadu, an area of India that has been destroyed by monsoons.
http://articles.latimes.com/2010/apr/09/entertainment/la-et-night-informer9-2010apr09
