TreeTini

It may as well be VeeV’s tag line.

Not only is the acai spirit produced in a wind-powered facility, but it’s also the world’s only carbon-neutral tipple. What’s more, every time a bottle is purchased, the folks at VeeV donate $1 to the Brazilian rain forest, where acai is harvested. But that’s just the beginning for the company, which launched in 2007. For every Treetini cocktail ordered — a martini made with acai spirit — VeeV (along with partners Live It Green and Trees for the Future) will plant a tree in Tamil Nadu, an area of India that has been destroyed by monsoons.

http://articles.latimes.com/2010/apr/09/entertainment/la-et-night-informer9-2010apr09

Help the Earth by having a drink this weekend. To honor the 40th anniversary of Earth Day on April 22, the makers of VeeV, “the world’s first acai spirit,” will plant a tree in monsoon-ravaged Tamil Nadu, India, for each of its “Treetini” cocktails ordered at select “eco-chic” South Florida lounges.

“We are striving to reach 10,000 trees in the month of April alone. With your help, we can grow an entire new forest, one Treetini at a time,” said Courtney Reum, co-founder of VeeV, in a press statement.

I have pledged my help, but probably can’t drink 10,000 cocktails myself, so you need to do your part. The Treetinis can be had at these locations: the Delano, Mondrian and Shore Club; Prime One Twelve; the South Seas Hotel; Crescendos; Sol Y Mar; Mova; and River Lounge.

http://weblogs.sun-sentinel.com/entertainment/thingstodo/2010/04/weekend_preview_sweat_vinyl_an.html

Four Seasons Resort Scottsdale, AZ

Resort-wide activities, spa and dining specials commemorate special day.

…
Onyx Bar & Lounge will be highlighting the TREEtini, a perfect-for-spring cocktail containing VeeV – the world’s first açai spirit – combined with rum, fresh grapefruit juice and a splash of cranberry. For every TREEtini sold, VeeV Spirits will plant a tree in Tamil Nadu, India – an area ravaged by monsoons and in need of reforestation – on behalf of Four Seasons Resort Scottsdale. TREEtini’s are available for USD 16.00 each.

http://press.fourseasons.com/scottsdale/hotel-news/celebrate-earth-day-with-a-week-of-festivities-at-four-seasons-resort-scottsdale-at-troon-north/

NEW YORK, April 1 /PRNewswire-FirstCall/ — Morgans Hotel Group Co. (Nasdaq: MHGC), the original boutique hotel company, announced today its plans to recognize the 40th Anniversary of Earth Day with a chic new spin on “going green”. The famed hospitality innovators are excited to offer the “Treetini”, brought to you by VeeV, the World’s First Acai Spirit and only certified carbon-neutral spirit on the market. The cocktail will be showcased alongside their seasonally programmed cocktail menus in eight of their properties across the United States beginning April 1st. Participating properties include the always-abuzz Mondrian in Los Angeles, Delano, Shore Club and Mondrian in South Beach, Royalton and Hudson in New York, Clift in San Francisco, and the latest addition to their collection Ames in Boston.

http://www.prnewswire.com/news-releases/morgans-hotel-group-celebrates-the-40th-anniversary-of-earth-day-with-veev-acai-spirits-treetini-89715582.html